Ho Chi Minh City’s Short-Term Rental Market Surges Amid Record Tourism and Foreign Investment
Short-Term Rentals in HCMC: A Market on the Rise
Ho Chi Minh City (HCMC) is experiencing a significant boom in the short-term rental (STR) sector. As of early 2025, there are over 13,978 active Airbnb listings in the city. The average daily rate (ADR) stands at approximately VND1,140,525 (~$45 USD), with a median occupancy rate of 50%, translating to about 182 booked nights per year.
Top-performing properties, particularly those in prime locations with excellent amenities, are achieving monthly revenues exceeding $1,500. This underscores the strong demand and profitability potential for well-managed STRs in HCMC.
Tourism Rebounds to Near Pre-Pandemic Levels
Vietnam's tourism sector has made a remarkable recovery. In 2024, the country welcomed nearly 17.6 million international visitors, marking a 39.5% increase from the previous year and reaching 97.6% of the pre-pandemic 2019 levels.
Notably, over 14.8 million of these travelers arrived by air, accounting for 84.4% of the total international arrivals. This surge in tourism has significantly boosted the demand for short-term accommodations, especially in urban centers like HCMC.
Foreign Investment Fuels Real Estate Growth
Vietnam continues to be a magnet for foreign direct investment (FDI). In 2024, the country attracted over $38.2 billion in FDI, with disbursed capital reaching a record high of $25.35 billion, up 9.4% year-on-year.
The real estate sector, in particular, saw significant growth, receiving over $6.31 billion in investments, a 19% increase compared to the previous year. This influx of capital has led to a surge in property development, especially in HCMC, where residential property values in suburban districts like Binh Chanh grew by at least 6% in 2024.
HCMC: A Prime Destination for STR Investment
Several factors make HCMC an attractive market for STR investments:
High Demand: The city's vibrant culture, business opportunities, and tourist attractions draw a steady stream of visitors year-round.
Favorable Regulations: The local government maintains a moderate stance on STR regulations, providing a conducive environment for hosts and investors.
Robust Infrastructure: With ongoing developments in transportation and urban planning, HCMC offers the necessary infrastructure to support the growing STR market.
Partner with Soladia for STR Success
At Soladia, we specialize in helping property owners and investors capitalize on HCMC's booming STR market. Our services include:
Consulting: Providing expert advice on property selection, market analysis, and investment strategies.
Co-Hosting: Managing day-to-day operations, guest communications, and maintenance to ensure optimal occupancy and guest satisfaction.
Investment Management: Offering end-to-end solutions for investors, from property acquisition to full-scale management.
Ready to maximize your property's potential? Contact us today to learn how Soladia can help you succeed in HCMC's thriving STR market.
