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Is Airbnb Still Worth It in 2025? (Especially in Southeast Asia)
Insights, Airbnb Wonsuk Choi Insights, Airbnb Wonsuk Choi

Is Airbnb Still Worth It in 2025? (Especially in Southeast Asia)

Is Airbnb still worth it in 2025? In Ho Chi Minh City, the answer is yes — but only if it’s done right. Backed by strong tourism recovery and growing demand, the short-term rental market in HCMC remains profitable. In this article, we explore the real data, common challenges, and why local expertise is key to success in Southeast Asia’s Airbnb scene.

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Ho Chi Minh City’s Short-Term Rental Market Surges Amid Record Tourism and Foreign Investment
Insights Wonsuk Choi Insights Wonsuk Choi

Ho Chi Minh City’s Short-Term Rental Market Surges Amid Record Tourism and Foreign Investment

Ho Chi Minh City is rapidly becoming one of Southeast Asia’s most promising markets for short-term rental investment. Backed by a 39.5% year-over-year increase in international tourism and $6.31 billion in foreign investment in real estate alone, the STR sector is thriving. In this post, we break down the latest data, investment trends, and why now is the ideal time to enter the market with a partner like Soladia.

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